# Swell AI Transcript: EP 51.mp3

INTRO:
What if you could build a business in the modern world as big or as small as you want without having to compromise the things that were the most important to you in the very beginning? This is the Wealthy Consultant Talks podcast with Taylor Welch and Mike Walker, and they share with you today their learning lessons from stories in their experiences over the past 10 to 15 years and share with you right here, right now. Let's get into it.

Mike Walker:
What is going on, my friends? Good morning, good morning, or good evening, depending on when and where you're listening to this episode. I'm with my buddy Taylor Welch here, and this is another episode of TWC Talks, a podcast where we dig into the brain, the entrepreneurial brain, psyche, the subconscious, and all good things revolving around redefining wealth. Taylor, what's going on, man? How are you today?

Taylor Welch:
Bro, I'm freezing colds. Oof. Okay. But, um, other than that, pretty good. So I woke up this morning and I decided, you know, it's, um, it's 25 degrees outside. What could be better than it being 25 degrees? It could be sitting in a cold plunge in the 25 degree weather. Like why not? So that's the first thing I put on. Yeah. I put in my clothes like an adult. I made decisions like an adult. I woke up, I got out of my house, and I decided through the force of willpower to sit in this cold plunge and suffer. And it was one of the best decisions of my life. I'm still cold, but it's okay. Say a prayer for me. And here we are. Mind over matter. That's what I say.

Mike Walker:
Okay. Okay. Well, maybe that should be the topic. How the hell do you get yourself into a cold bath on a cold day at five in the morning? That's a notable win on anybody's radar.

Taylor Welch:
Yeah. You know, there's something to be said for getting yourself past the hump of doing something you don't want to do. This isn't about cold plunging, but there's a guy on the team. He texted me yesterday. He was like, Hey, man, let's let's raise our standards. Like, what if we worked out every morning at 5 a.m.? And I said, OK. And he was like, wait a minute. I didn't think you were going to say, okay. I was called his bluff. He's like, Oh no. He was like, I need to think about it. I said, no, no, no. We good. Let's do it. You, you offered it. We're going, let's go for it. And I texted my wife and said, Hey, for the next couple of weeks, we're going to be doing 5am workouts. And she said, you don't really like morning workouts. Are you sure you're going to want to do that? And I said, I will do whatever I need to do to make sure the voice in my head is the dominant voice. My voice. There's something crazy about this where it's like, there's so many voices vying for attention and we're distracted by this person and that person. It's like, what about your voice? Sometimes the fastest way to get your voice up to the top is just find something hard to do and commit to doing it. I'm just saying, people don't like that advice, but it is what is true.

Mike Walker:
So true. And that's a muscle too that you work through. Like you do it once and the next time, it's a little bit easier to do again and you get used to actually pushing past that mental barrier. But if you don't, the wall gets stronger and stronger and stronger. And for me, I don't know about you man, but if I don't push through that wall in any kind of regularity, man, it gets strong pretty quick. I default to getting comfortable again real quick.

Taylor Welch:
Yeah, a hundred percent, a hundred percent. Hey, real quick, before we dive in today, if you're watching this live, we're actually, we're beginning to stream these to the, uh, to the resource group. So if you're listening to this on the podcast and you would like to join that group, you can go to Facebook. So a little app, maybe you've heard of it before, uh, and you can search for the wealthy consultant and join that group. And then it's, uh, we can have interactions and engagements there. Uh, with that said, Mike, what are we talking about today? Let's rock.

Mike Walker:
Yeah, you know, the idea, the thing that just kind of keeps revisiting my brain and actually hit me this morning when I was out on a run at 530 this morning was the need or the perceived need to get permission to find our new level, you know, if we've never done something before, or we've never reached this particular pinnacle, there seems to be a mental glass ceiling that a lot of the clients that we work with have. And it's almost like it takes you I or just the collective, you know, consciousness of the group to like, no, you got this, you can push through it and kind of getting this confidence and drive. from other people that have either been there, done that already, or just collectively, again, you know, builds the confidence. I don't know what it is. It's hard for me to articulate, but it keeps coming up in conversations. And so I wanted to kind of pull on this string a little bit to see if you and I could unlock it and maybe hopefully help others that are out there. You know, as we go into the end of the year, people start naturally thinking about what's next, what's 2024 going to look like all these things. So wanted to kind of see what we can dig out here.

Taylor Welch:
Yeah, there's a there's a great, great quote by a guy named Gay Hendricks. He's got a PhD and he wrote a book called The Big Leap. And The Big Leap is a phenomenal book. If you haven't read it, I recommend it. And the quote is this while you're talking, I just pulled it up. He said, in my life, this is him speaking in my life, I've discovered that if I cling to the notion that something is not possible, I am arguing in favor of a limitation. And if I argue for my limitations, I get to keep them. And when I read this, I was like, oh, okay. It really is less about, and I posted about this a few weeks ago. I was having just a moment because I'll sit sometimes and some people like pray to God and I tend to argue with God and maybe it speaks to my lower level of intelligence. because sometimes I feel like when I'm having corrective moments and there are lessons that I'm trying to learn, in my infinite wisdom, I'm like, well, I shouldn't have to go through this to learn this lesson. And so, I'll never forget having this challenging conversation with God while at the gym. This was a year and a half ago at this point. And I was like, You haven't protected me. I've been completely reset, basically eliminated. You're just basically going off. And by the way, God can handle that. There are moments when it's like some of the best conversations you probably ever had with the people that you care about started by being like, yo, I just need to be honest with you. I don't really like you right now. I think you've done this. And it's health that comes on the other side of confrontation. And so I remember God going like, I'm repositioning you because you got off track and to do that it's going to feel like regression." And I was like, oh, got it. It makes sense. We have these moments where we'll move and we get off track and God in His kindness will reset us back to a place where we deviated. that I realized that I realized that I had been adversarial towards my helper and I've been adversarial towards someone who was trying to help me. And this happens all the time with our own selves. Like the conversation we had yesterday, we had a group of clients like, you know, your mind is not trying to hurt you. The insecurity is not there to hurt you. Like if you've ever dealt with imposter syndrome, you know, imposter syndrome is your, your mind's way of trying to protect you, the real you. from rejection. And so your mind is saying, look, I'm going to protect you from rejection, and we're going to show a faulty image of yourself to the world. That way, if it's rejected, it's not real to you. And so we're adversarial against the things that are actually there to help us. And sometimes the key is realizing that it's not our plan that is required, it's our permission that is required to let ourselves move into a new level, a new season. And for some people who are like, oh, this isn't about consulting. This isn't about marketing. This is about living. So this is like the actual foundational mechanics of how you live your life and operate day to day. And I think that too many people are hustling and grinding because they feel like they have to. They haven't given themselves permission to just, what's the difference between winning a prize and inheriting a prize? Well, there's a massive difference in these two. One, you're winning something, you're racing towards achievement. The other, you're inheriting something that was already given to you. And when you get really good at this level, it's a quantum level, it's a different level of spirituality and winning and movement. you realize that everything you want, you ultimately have already been given. You just have to accept it. And there are some people who don't understand how to do that. And we have to go through the process of teaching them how to do that. I'm a little bit off track of your original question, but yeah.

Mike Walker:
But that's, yeah, that's the whole thing. I want to pull on the string and kind of see where it led. I mean, I've had this thing come up and I've said this It was definitely something I dealt with for years. You know, I've been in the space a long time over doing a lot of different things and I kept getting revisited with the concept that it really didn't matter how fast or hard I was trying to paddle, if you will, or run or whatever. I always kind of got to the next level at the same time. And it was really interesting that it wasn't a matter of effort, it was a matter of just the right timing. And there were some times when I just said, screw it, I don't care, I'm just gonna like take your day as it comes type thing. And still obviously wake up and get my ass out of bed, of course, but not do and grind, like you said, you know, no sleep club and grind and I'll sleep when I die, you know, that attitude versus just methodically working through something at a cadence that was repeatable and sustainable. And it was really interesting. I kept getting hit with that reality that that whole grind, sprint, sleep when you die attitude never got me any farther than if I just trusted to your point, inherit the fact that I've already had those things and you just need to align with it.

Taylor Welch:
But it's all in our programming. We're raised with it. And this has happened, I don't know how many times you've seen us do this on calls, either in a one-on-one setting or in a workshop setting, like with Belief Architecture a couple of weeks ago. But it's always something that was programmed in us, usually from a long time ago. And I'll use this example from yesterday, and there's no names or anything, so nobody will know what we're talking about, which is how it should be. But there was somebody who had, they had a moment when they were younger where they got into some debt, and they needed, they wanted somebody close to them to kind of bail them out. And I was like, I wish that this person would just bail me out, because I know they have the money. This was many years ago, decades ago. And then when you look at the pattern of their lives now, what does bailout mean? Just enough. It's like you are paying up to the fine or up to the debt limit and you're just, just enough, never more than enough, but just enough. And you can see this person, how every new client they get, they're treating it with just in time, just enough bailout. And so their, their whole orientation is around like, I need this much, and so I need to go at the 11th hour, I need to get this in just enough to cover. And so it's creating this pattern. bailout rather than surplus being bailed out and creating excess and surplus and abundance, very different ideals. And so even something from, from childhood and I've got my own stuff. In fact, there's something right now going on. We haven't talked about this, but there's something right now where me and Gabriel were literally talking about it a couple of days ago where I said, I need you to hold me accountable here because I've spent my life in a pattern so long of something happening that I will, like accidentally, I will recreate it because I'm expecting it. And so if you see me, if you see me start hedging towards a problem that does not exist yet, Just call me on it because what I'm doing is through trying to prevent a non-existent problem, I'm creating the problem so that I can then go fix it. And we have these everywhere. You know what's really, really, really difficult to see in ourselves? our assumptions and our values that were programmed as kids. And so oftentimes you need someone else to say, Hey, why are you operating this way? And just talk to me. And inside those conversations, and you saw it happen yesterday, it was like, boom, boom, boom. There are three values here that are driving behavior. And those behaviors are keeping you locked up. And it's not a choice that you're making. It's just a byproduct of something that happened a long time ago. We talked deeply about this in the arena on Monday. We talked about how the mind will continue looping you because it wants to protect you. And so there's a lot of different places we talk deeply about this. People join the arena, hop into the chamber, whatever. But it is probably every single client we've ever worked with that is, at some level or another, wrestled with this.

Mike Walker:
A hundred percent, man. I mean, how many times have we been on onboarding calls with new chamber members and, you know, what's on their worksheet, right? It's like a revenue number or some, you know, goal or objective they have for the business. And we're like, whoa, wait. what's going on between the ears first, like we need to go fundamental and foundational first before we go start stacking more things on top. And we spend tier two, like what you just said, we spend so much effort and we're focused, I should say towards what's going on in in between the ears of the entrepreneur first. And then all of a sudden, all these other things that are well, hang on, why am I even going after that particular goal? Or, you know, all of a sudden that that benchmark that just make it go that they're trying to shoot for all of a sudden seems extremely arbitrary or too low or whatnot. It's really interesting. I love what we do in that area. It's just fascinating. You're obviously really good at uncovering it too. So it makes for a great time. And I know everybody loves it. I mean, yesterday's call, man, people were just like, The chat feed just blew up, you know, when we started getting into it, and just they were so grateful to have that transparency and the vulnerability that that member showed was just really well received. You could tell that, again, to my point at the top of this session here, it's something that keeps coming up. That was not a one-off experience that that person was having. It's shared by basically everybody.

Taylor Welch:
Yeah, nor is it only... the client or the member that wrestles with that. And vulnerability, I think our communities are vulnerable because we are vulnerable. I will stand in front of a room of people and tell people where I failed. And I fail all the time. For the record, it's easy for me to go, hey, you have this belief here. We should fix it. But the reality is that I have been riddled my entire life with fear. And my entire career has been filled with anxiety. Well, that's weird for people to hear. And they're like, whoa, what? Like, why? $100 million later, and you're still wrestling with, oh, yeah. It's not something that you ever fully just never wrestle with it anymore. Every once in a while, the mind is like an operating system. And so an iPhone has updates. If it did not, it would be weird. Because as life advances and technology advances, the hardware updates and the software updates. And so with the mind, it's like, you know, I'm going to have these moments of software updates. And the more self-aware you are, here's the glitch, the glitch that happens is like the more self-aware a person is, the more they will notice their own struggle. And so if you don't ever notice yourself struggling, and you're like, well, I never have fear. OK, well, what you're really telling me is that you have such a low self-awareness level that you don't understand where your mind is actually reeling. I think that with me and with the people that are in our tribe, it's like, look, it's better to be honest about it. It's like, yo, because I'm aware of it, I'm really wrestling with this thing right here. Can we have a conversation about how to get through it? And that vulnerability is really the secret to fixing anything. You can't fix anything if you're if you're entrenched in this little weird facade of your own making. So, props to you and props to Gaves and the whole team because I think we make it really easy for people to just be like, yeah, you know, I'm doing really well, here's my mess. This person in particular, they were like, I feel poor. And we compared their income from like eight years ago and they have a 66X multiple on their income this year. versus eight years ago. And it's like, you know, it's, it's all programming. It's not real. It's, it's all programming and you wrestle with it. I wrestle with it. We all wrestle with it. That's why we do, um, we do these things like if you go to taylorawelch.com slash, uh, anchor, A-N-C-O-R. We're doing a full day training. And by the way, we'll put the replay at this link so you can attend it as well. But we do these things that are free and they don't cost anything because we're like, how do we invest in how people think and how people process information? Arena is another good example of that. A portion of Arena is free. Then we have the private events on Mondays and Fridays. Chamber, we go into all different things. So we're trying to tackle this realm of the mind where like people are their own worst enemy. And if we can create alliances between people and themselves, that's a weird thing to say, but it's the way that it's the way that progress happens. If we can take your, your adversarial relationship with yourself and turn it into an alliance, everything gets easier at the same time, effortless. And it just requires a little bit of, of, of training.

Mike Walker:
Beautifully said, man. Beautifully said. Yeah. I think that's, uh, we can end on that one, man. That was a, that was a banger right there. I love that. I mean, that's, that's the reality guys is, um, so much starts with us internally first. Yes. The goals, the big dreams, the, the, you know, the, The things that we aspire to in both in business and life are absolutely valid and good. But we got to know what we're building on and we can't be building on sand, you know? So, you got to make stronger foundations. Yeah. Love that, man. Hey, thanks for jamming with me on this one. I knew it was a little bit kind of esoteric and out there and macro, but there's... It was a common thing that kept coming up and I wanted to revisit it. So, thanks for pulling on the string with me, man. The proverbial string.

Taylor Welch:
Got you, bro. I got you. Adios, everyone. See you. See you, guys. Take care.

INTRO:
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