[00:00:00] --> [00:00:30] It's hard to stand out in a crowded marketplace, and a lot of people confuse volume for value. The reality is that attention is the new oil. It's one thing to catch their attention; it's another to retain it.

[00:00:30] --> [00:01:00] What if you could build a business in the modern world as big or as small as you want, without having to compromise the things that were most important to you in the beginning? Welcome to The Wealthy Consultant Talks Podcast with Taylor Welch and Mike Walker. Today, they'll share lessons from their experiences over the past 10 to 15 years.

[00:01:00] --> [00:02:00] Mike Walker: What's going on, my friends? Welcome to another episode of The Wealthy Consultant Podcast. I'd like to share a special insight from one of our exclusive chamber events. These are our top-tier consultancy gatherings, where members fly in from around the world to attend destination events.

[00:02:00] --> [00:02:45] These events, lasting two to three days, are incredible opportunities. Even if you're not a chamber member, you can still attend. We open up three to five seats at each event. Visit thewealthyconsultant.com/events to learn more.

[00:02:45] --> [00:03:30] During these events, we dive deep into impactful topics. This clip is from a session where Taylor discussed content production. With the overwhelming amount of AI-generated information out there, people are not starving for information—they're starving for transformation.

[00:03:30] --> [00:04:15] Transformation is what people need. It's not just about providing information; it's about offering context—what to do, when to do it, and how to do it. How do you make a meaningful impact in a noisy marketplace?

[00:04:15] --> [00:05:00] Attention is the new oil. Earning and retaining attention is challenging, but Taylor shares insightful strategies for doing just that. It's not just about what you say—it's about the power and meaning behind your words, rooted in alignment with your spirit.

[00:05:00] --> [00:06:30] It's not about creating more content; it's about creating aligned content. Taylor explains how shifting from saying the same thing better to saying different things altogether led to 3 million impressions weekly across platforms.

[00:06:30] --> [00:08:00] Taylor Welch: When you have alignment—when you speak from what you were born to say—your content resonates deeply. It's not just about practicing speaking but practicing spirit. This approach changes the way people experience your words.

[00:08:00] --> [00:09:00] Practice tapping into feelings and emotions that move you, such as nostalgia or moments of impact. Write these experiences down to revisit them when creating content.

[00:09:00] --> [00:10:30] Two modes of content creation:

Mode 1: Mastery—everything you produce is impactful and memorable.
Mode 2: Flood the algorithm—start by consistently producing content to build momentum.
[00:10:30] --> [00:12:00] Begin in Mode 2, where you develop the muscle of content creation. Over time, transition to Mode 1, where every piece resonates deeply and retains attention long-term.

[00:12:00] --> [00:13:30] Content is hedonic. Audiences grow accustomed to the same content, so constantly leveling up ensures continued engagement. This process mirrors personal growth: the more you experience and learn, the more you have to share.

[00:13:30] --> [00:15:00] Exercises for clarity: Write down five topics you're passionate about. Break them into specific components for unique angles, such as exponential business strategy versus general business strategy.

[00:15:00] --> [00:16:30] Get closer to the subject to make it unique. Layer personal experiences, past struggles, and future aspirations to create engaging and relatable content.

[00:16:30] --> [00:18:00] Highlight others' stories—successes, failures, and learnings. The more specific and personal the content, the more engaging and impactful it becomes.

[00:18:00] --> [00:19:30] Use tools like journals to document moments that move you emotionally and spiritually. Revisiting these moments provides a foundation for creating resonant content.

[00:19:30] --> [00:21:00]
Mike Walker: Taylor also emphasized the importance of spirit in content creation. Your energy—how you feel and connect with your message—directly impacts how others perceive and engage with it. If your spirit isn't aligned, your audience will feel it.

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Taylor Welch: Content creation is an iterative process. You won't always get it right the first time, but you have to start. Consistently analyze what resonates, adapt, and improve. The goal is to move from just creating to creating with mastery.

[00:22:30] --> [00:24:00]
Use emotions like nostalgia, joy, or even challenges to craft stories that deeply connect. Whether it’s a piece of music, a memory, or a conversation, document these moments and channel them into your content to evoke the same feelings in your audience.

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Two critical steps to impactful content:

Understand what you want to talk about by narrowing the focus (e.g., "exponential business strategy" vs. "business").
Define why it matters—how it connects to your past experiences, current challenges, or future aspirations.
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Sharing stories—whether your own or others'—is essential. For instance, reflecting on failures or breakthroughs not only humanizes your content but also educates your audience on how to avoid or replicate those experiences.

[00:27:00] --> [00:28:30]
Content becomes less challenging the closer you zoom into specific topics. Start with a broad idea, then refine it with unique angles and details, creating layers that differentiate you from others.

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Taylor Welch: Consistency is vital, but don’t burn yourself out. If you feel drained, take a break from content creation. Come back with renewed energy and alignment to ensure your work reflects your best self.

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Remember, your content will evolve. What worked two years ago might not work now. Constantly level up—learn, experience, and create—so your audience grows with you.

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The goal is to reach "Mode 1," where your content captivates and retains attention through authenticity and mastery. Until then, focus on "Mode 2" to develop your voice and refine your message.

[00:33:00] --> [00:34:30]
Exercise: Write down five topics you're passionate about. Then, break each topic into unique subcomponents. For example, instead of "business," dive into "buying time through exponential business strategy."

[00:34:30] --> [00:36:00]
Identify the "why" behind each topic. Consider your personal journey, struggles, and successes. Use these stories to connect with your audience on a deeper level.

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Taylor Welch: When you’re aligned with your message, your audience will feel it. Even the simplest statements can carry profound impact when they come from a place of authenticity and passion.

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When creating content, consider the emotional impact of your words. What feelings or transformations do you want your audience to experience? Tap into these emotions to make your message unforgettable.

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Don’t aim for perfection at the start. Instead, focus on practice. Over time, your ability to craft meaningful, aligned content will naturally improve, transitioning you from "Mode 2" to "Mode 1."

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Always tie your message to your experiences and passions. This not only makes your content unique but also keeps you connected to the reasons you started in the first place.

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Lastly, consistency and growth are key. Stay curious, keep learning, and remain committed to sharing your journey authentically. When you do, your audience will stay engaged and inspired.

[00:43:30] --> [End]
Mike Walker: That’s it for today’s episode of The Wealthy Consultant Podcast. If you’re ready to create transformational content and connect deeply with your audience, start by applying these insights. For more tips and to join our next chamber event, visit thewealthyconsultant.com/events. Until next time, stay aligned and impactful!