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What is going on, my friends? Mike Walker here, excited to have you with us on another episode of the Wealthy Consultant podcast. Today, I want to share with you a clip from a call that Taylor and I did.

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This was about a month or so ago, really talking about what we call cognitive diffusion. Cognitive diffusion—now, what are we talking about? Well, we're going to get into all that. Now, we'll jump right there. But what I want to share with you today very quickly, just to kind of tee you up for what you can extract from this session that we had, is the concept that your thoughts become things, right?

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This is a concept depending on where you're at in terms of your evolution as a person, as a human being, but also, of course, within the space of commerce and the marketplace and all the things that go along with the entrepreneurial experience. We have to understand that how we are processing the feedback loop that's happening, right?

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We think things, we say things, we do things. And then that does what? It causes a mirror effect. It bounces back data to us. The world responds based on our thoughts. It is a constant feedback loop. The world itself, my friends, is actually a mirror. And cognitive diffusion and understanding this concept is absolutely vital.

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If you really want to make the separation between what you believe to be true, the thoughts that you are having, and the reality that you are experiencing out in life, out in the marketplace, there is a disconnect there. And yes, my friends, you actually can control this disconnect. You can link these two things together between the thoughts and beliefs that you have in your mind and what you experience in real life.

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That is what we're going to dig into. Enjoy. This is a good one. So, the first step is to identify where something is coming from. Where's it coming from? Because not all of us are programmed this way. Some of us have experienced failure or betrayal, or we experienced the rug being pulled out from underneath us.

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Somebody that we cared about died, or somebody that we thought was going to help us didn’t. And so, some of this programming will come through experiences as well. But the key for identifying these thoughts is to sit with them and to defuse yourself from them. From that standpoint, what we go into next is we begin to recalibrate.

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What does calibrate mean? It means that you are aligning something for a specific purpose. You’re calibrating for, you’re optimizing for something. Far too many people have a calibration to avoid failure, and their entire orientation is around avoidance.

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Well, if your whole life is spent on avoidance, you’re going to avoid all of the negative, but you’re also going to avoid the positive. You’re going to avoid both. There’s no nuance inside of these programs. So, you have to recalibrate towards a better outcome.

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There’s a really interesting author. Most of what he says, I believe, is correct. And some of what he says is a little bit crazy. His name is Vadim. He says, to give something no place in your life does not mean to try and avoid it. It means to ignore it.

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The reason this is important is because if we’re trying to avoid a situation, we’re usually going to create that situation. We’re going to attract it in. We attract the things that we deeply care about and deeply crave. We also attract the things that we’re deeply afraid of.

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So rather than avoiding life’s negativity, we just ignore life’s negativity. How difficult is this to do? Well, you should try it. You should try it for a full 24 hours and get back to us. Let us know. It is supremely difficult. It’s probably one of the most difficult things you’ll ever do.

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When you begin to pay attention to this and observe it, you’ll notice that every third sentence coming out of your mouth is reinforcing something you don’t like. We don’t even know how—many people don’t even know how—to describe problems without cursing ourselves. It’s crazy.

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You should try it. Go on a word fast for 24 hours, and don’t let anything come out of your mouth that doesn’t amplify what you want. You’ll notice that you have literally created your own prison with your words.

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And so, we begin to ignore it, and we create new addictions. Let’s talk about addiction before we run out of time. How many of you would agree that addiction is framed societally and culturally as a bad thing? It’s talked about as a bad thing, like, “Oh, this person’s in addiction” or “This person’s in addiction therapy.”

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But the neurobiology of the brain runs on addiction. There’s no such thing as not being addicted to something. Everything is chemicals. So, there are things that unlock different chemicals. When you feel a certain way, you’re feeling chemicals.

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When you feel embarrassed—has anybody ever felt embarrassed? That feeling you get is because your serotonin levels drop. That serotonin is being sucked back out, and your brain’s not releasing it anymore.

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Has anybody ever felt really aggressive, like one little thing can trip you off? For example, you’re in the line at Starbucks, and someone in front of you can’t make up their mind about their order. You’re just like, “If it were legal, I’d kill this person.”

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That aggression—that feeling—is neurochemicals in action. You’ve got so much norepinephrine in your bloodstream that it’s making you angry and aggressive. Everything you feel, my friends, is chemicals.

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I was doing a YouTube episode about this a couple of weeks ago. I said, “The entire personality structure of a person is based on their brain releasing chemical cocktails at certain moments.” Jake, who’s my partner on the content side, just looked at me like I was crazy.

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But it’s true. The next time you really enjoy someone, just say to them, “I really love the chemical system of your brain,” and watch their reaction. They’ll think you’re insane. But it’s true. When we say we like someone, we like the chemicals their brain releases.

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Your brain matches chemicals when you see someone else releasing them. If someone approaches you looking aggressive, your brain releases adrenaline, putting you into fight-or-flight mode. Addiction is the brain’s way of creating positive relationships and associations.

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Everything in your life that you don’t like is the result of bad associations. Every single thing. There’s nothing you don’t like in your life that isn’t caused by a bad association. Why am I so confident? Because if it were a good association, you’d like it.

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We need to replace negative addiction with positive addiction. What’s the clinical definition of addiction? It’s when your receptors normalize to something. If you’re addicted to coffee, your receptors adjust to need more coffee for the same effect.

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If you’re addicted to drama, your receptors normalize to it. A small dose of drama won’t do it anymore—you need a big dose. This is why CNN exists—people are addicted to bad news. Bad news lets people justify their own lives not being in order.

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You can’t get authority over something you’re tolerating. The brain is sneaky like that. So, ask yourself: Is most of my time and attention being spent on quick payoffs or slow payoffs?

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The best moments in life come at the tail end of a long buildup, not a quick one. Positive addictions—like exercise, waking up early, reading, spiritual alignment, quality relationships, and meaningful work—are all invisible. No one sees them until much later.

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By the time people notice, you’re already addicted to the process, not the outcome. Quick fixes don’t bring lasting results. Roger Bannister said, “The man who can drive himself further once the effort gets painful is the man who will win.”

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All good outcomes in life come at the tail end of a long, difficult process that you’ve learned to enjoy. That’s the key: enjoying the process.

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So, if you enjoyed this clip, like, subscribe, and share it. But more importantly, share what you’re learning. Apply these insights to your life and business, and bring others along with you.

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Check out our other episodes, like "Permission to Succeed and the Battle of the Mind." Dive deeper into this topic and others we’ve explored. We’ll see you in the next episode of the Wealthy Consultant podcast. Take care!