The Strategic Value of Fear- Leveraging Uncertainty in Business

Let's get used to processing how we feel about certain things. Cause memories are not just stored in your past memories are also stored in your future. You have feelings attached to things that have not happened yet. Why? Cause the timelines are all in the same thing. From a conscious perspective, we split it up past, present, future from the subconscious.

I'll use it all as the same thing. What if you could build a business in the modern world as big or as small as you want, without having to compromise the things that were the most important to you in the very beginning.  This is the Wealthy Consultant Talks Podcast with Taylor Welch and Mike Walker.

They share with you today their learning lessons from stories in their experiences over the past 10 to 15 years and share with you right here, right now,  let's get into it. What is going on my friends, Mike Walker here. Welcome to another episode of the Wealthy Consultant Podcast. I've got a fantastic clip to share with you today.

from another one of our Monday mindset calls. I like doing this because there is so much value packed within these client only calls that we do. And I'm all about, you know, kind of pulling back the curtain, giving you guys a little taste of what's going on over there. If you ever want to know more about how to get into those Monday mindset calls, I'll make sure there's a link around.

This video. It's our consulting digest subscription. It's a digital and a physical publication that Taylor and I write every single month that shows up in your mailbox. But it also includes our online community specifically just for subscribers. And, uh, and we're always digging into some really cool stuff there.

There's a community, a forum that People jam back and forth on, but we're also doing these Monday mindset calls. It is a fantastic way to prime your week because it sets the stage for what comes afterwards, right? So what better way to get your day set off, right? Then getting your Monday morning kicked off.

Right. And that's exactly what we do every single week here at the wealthy consultant. You can learn more about that again, below the video, wherever you'll find this information, just look us up, you'll find us. And that would be great to have you a part of that community, but let's dig in because here's the thing, man.

I wanted to share with you guys a thought that I had the other day, which is exactly why I extracted this clip from the archives, and that is the topic of fear.  It is part of the human experience. Am I right? Like we all subscribe to this thing called life. Well, part of that subscription of life is the facing of fear.

It is an emotion that we're all going to face. We've faced it before. We'll face it again. That is a definite absolute. Correct? Now take that one step further when you're in business and you're scared. Why is that even more compounding of an emotion? Well, because you typically have a lot of different variables you have.

Money involved, which is another form of emotion. Technically, it's an energy field, right? And then you have the compounding equation of other people involved. If, whether they be your clients, your teammates or both, the reality is that there's a lot of fear that can enter into the entrepreneurial experience.

And so if that is true, if we know that dealing with fear is going to be something that we're going to deal with, whether we like it or not,  Would it not make sense that we really get good about how we use that fear, right? So are we going to play the victim and this is something that's happening to me?

Or am I going to play the conqueror, the captain of my ship, the captain of my soul routine and actually make this work for us, right? That doesn't necessarily mean that we just try to paint everything rosy and, Oh, I'm not scared. It's all good. And I just kind of pretend it's, you know, not something bad or fearful. 

But the reality is just because it's not an experience that we want doesn't mean that we can't use it to our benefit. And so my prompt to you today in listening to this clip is really pay attention to the framing and understanding of the timelines within fear and how we respond because it is our response between the, the triggering event that generates fear in us and our rationale and understanding.

And then, of course, the actions that we take.  After that fear is, uh, is confronted, right? Like as soon as we face that fear, as soon as we are touched by that fear emotion, what happens next? Well, that's exactly what we're going to be talking about today is how do you handle fear? And more importantly, how do you use it for your own benefit in your life and business?

I know this will be helpful. Share this one with a friend. I think you'll, you'll find that this is a, we're all human and that means we're all going to face fear. We might as well get really, really good at handling it. Am I right? Awesome guys. Dive in with me. This is a good one. Enjoy. Uh, we're going to talk a little bit about, I'm going to, I'm going to take you guys into an experience that I had that I believe will be so helpful for you from two weeks ago.

Uh, two weeks ago, my wife and I, we went to, um, North shore, which is the top end of Lake Superior. You go up into, uh, we flew into Minneapolis. We, Rented a car and we drove five hours along the top of Lake Superior. We're like 25 minutes away from Canada. So put it in perspective for you guys.  I woke up Wednesday morning on North Shore It was  87 degrees in Nashville, and it was 48  where we were  so we're like Canadians We're like freezing.

Yeah, I'm gonna say you've now transitioned up into the north  I'm wearing a hoodie and a jacket just to go outside. I'm freezing. And here's the thing. There's no, um, there's like no civilization up there.  The grocery stores  are gas stations. I was going to say convenience stores, I'm sure. Convenience stores.

And so, believe it or not, in 2015,  My wife and I, we went to the North Shore to visit her family because they lived in Saint Paul, Minneapolis. We met him up there and, um, we got on a plane at 6 o'clock in the morning, 2015. I had been in business for maybe  7 or 8 months. This was, uh.  June, I believe, of 2015, we landed and, um, I tell this story often, but I was going through this like, I didn't have enough time to talk to people.

I didn't have enough time to get client, like to service clients.  My work was sort of doing work for me. Um,  people were referring people and I was a copywriter. And so before I left, I had a conversation with the young lady.  She said, I want to hire you for something and I said, in my head, I'm like, I don't have time to do this work because I've got two clients ahead of you.

I'm two months out. And so I said, I'm just going to charge her. Um, I'm going to use my, my secret.  Which is the secret that I use when I don't want to take a client.  I'm just going to price it so high that she's going to say no. I  think it was 20, 000. The client before this person, I didn't have time for them either.

The most I'd ever charged was 2, 500. I charged him 10, 000 and he paid it. And I was like freaking out. It was like, I already don't have time for this.  And so with this one, I said, it's 20, 000 and I can't start for two months. She's like, okay, where do I send the money? And I was like, you gotta be kidding me. 

My plan isn't working. It's not working. I was green, had no idea how to build a waiting list. Businesses didn't know anything about this. And so, um, I sent her the stuff and I sent her a contract and like, uh, uh, a wire transfer sheet. This was the first wire, believe it or not, that I had ever received in business.

I was using PayPal.  Um, and so we landed. My cell service came back on.  We're in Minneapolis. My notification comes in from Bank of America. At the time, the bank we used 20, 000 and the most money we were used to having in our account was like a couple hundred. The money would come out. It would go straight out.

Money would come in and it would go straight out. And so we landed and I'm like, sort of in shock. Have you ever been in that place where it's like, you have a really big month or a big week and you're like, Oh yo, this is the most money I've ever had in my life. Time to go to base, let's roll.  I was still working like, um, I was working part time because I had worked a full time day job and I had transitioned a contract. 

And so, we get off, we go get our car and I was like,  Yo, babe,  look at this,  the bank account,  took a screenshot of it. I was like, I've got to remember this moment. The moment I became rich got to never forget this.  And so I'm just on like cloud nine and we're having the best time. We're driving to North shore, listening to worship music, blaring it out.

I'm like, thank you so much, God, you have made me, you've made me rich. Finally, I'm not poor anymore. And it's, we're talking 20, 000. It's not like. This is like,  now it's kind of hilarious. But back then this was the, this was 75 percent of the money I was used to making in a year in one transaction. And so we get to the, uh, we get to the North shore  and we check into this cabin.

I'm going to tell you about this, but I'm going to tell you it in reverse. I'm going to transition gears and push pause on this story and tell you a new story. Just stick with me for a second.  I got the download for traffic and funnels, which was my first consultancy at the North shore in 2015. I was up in a cabin where we had to, we had to walk out of the cabin and go up a flight of stairs, walk around a patch of trees and get to like the main cabin.

That's the only way we had cell service or wifi. You're out in the middle of nowhere.  And I was up there and, uh, I had an old business partner. His name was Chris. And, um, we weren't business partners at the time we were messaging back and forth on an antiquated, uh,  Messaging platform called Skype.  Wow.

That's a good perspective. Yeah. So we're on Skype and I'm like, dude, I just got some ideas. I think we can make a hundred grand a month with us. He's like, no way. It's like, yes, I think we can do it. A hundred grand a month, which is. Nobody in my family has ever made  half of that ever. And so I get the download.

And so this, this trip  was a revisiting of an old trip for me. And this is why I wanted to go, you know, in 2022, I walked away from a portfolio of businesses.  It was very, very hard for me to do and I, I wanted to go to the North shore in 2022 if you, if you're, if you're like religious or you study the Bible, you see the year seven, seven years, the number seven is pretty important.

And so 2015 2022, that's seven years. Like, I think we need to go to the North shore, but we couldn't do it. There was too much going on and it was like daily catastrophes happening. And so this year is the first summer that we really have. Where were there some autonomy and some freedom and so my wife and I talked, we're going to go back to the North shore and I'm going to get a new.

Vision, right? A new blueprints for the next seven years.  So we, we land in Minneapolis. This is the most current time. This is two weeks ago. We get into a rented car. We start driving.  We get to the cabin. And it's a  beautiful cabin, but it is not on the lake, which is, which is basically what Airbnb said is on the lake.

And we're not on the lake. In fact, you can't even get to the lake because you have to cross a road.  You get to the lake and it's a cliff  like Lake Superior is not like a normal lake. It's, it's like an ocean. So it's a cliff. You can't even get down there. So i'm thinking this is my plan. I'm going to cold plunge every morning We're going to make fires on the lake.

It's going to be amazing. We're not even on like we're like across the highway like peasants 

So i'm like not happy  very unhappy We get into the cabin  And she's like, Oh, this is awesome. Like this is not awesome. It is awful. We're in the middle of nowhere. If, if you're in North shore and you don't have the lake, you have nothing. Yeah. Maybe some trees.  You have mosquitoes.  That's all we have mosquitoes and like a little dinky grill  and.

What's funny is this, like the cabin was like a significant upgrade to the old cabin, but I didn't see that. All I saw was this is not meeting my expectations. So Lindsay's inside. She's like undoing groceries and stuff as I just need a minute. So I'm gonna need some alone time. I'm a, I'm a, I'm relatively high maintenance as a human.

So I need some processing time. I've learned to do this because if I don't get my processing time, I end up processing on the people around me.  And so then Lindsay gets the brunt of it. So I'm like, I'm going to go outside. She's like, yeah, get away from here. Yeah. Yeah. You do that. It's like protecting her own energy.

She's like, go outside and sit there. So I go outside. I opened up my iPad and I start journaling and day one, you know, like, this is stupid. Hate this cabin, grumpy typing and Holy spirit speaks to me  and he says,  wow, not much has changed  and I go  false.  That's not how it was last time.  And he said, I remember this is exactly how you were last time.

The cabin's too small. There's no internet in the cabin. There's no civilization. It's too cold. It's too hot. Let's get back to Nashville. Blah, blah, blah. I was like, that's not true. He says, go back and read your journals. Well, I go back, I read the journals. It's the same Taylor Welch.  The cabin is disgusting.

There's only two rooms. We don't have a bathroom. We have to share a bathroom with the other people. It's just completely different. And I  said, okay, you're right, you're right.  And there's like flocks of mosquitoes, like flying around. And I've, I'm in purgatory,  not happy  and  Holy spirit says this. He says,  when are you going to learn that you don't need to go back  to relive an old moment,  just like the past, your best memories are in your future,  not behind you. 

Boom. Massive download. And so I go, okay, I believe you. Fine. They wrote the little lesson down for myself. So they didn't forget it.  I go back inside.  I'm a little bit more cheerful.  I'm like, we'll stay in the North shore. Cause I was trying to convince Lindsay to fly back the next day.  I don't want to be stuck in the middle of nowhere with no lake. 

Um,  so I opened up my, Laptop and I started looking for other airbnbs that are like on the lake as advertised. Yeah  I'll just move and I'll just pay for another Airbnb. I don't really care.  Holy Spirit speaks to me again.  He says classic Taylor Welch.  Oh Man, he's got your number, bro  So what does that mean?

And he said everywhere you are You're wishing you were somewhere else.  I said that's not fair, and you know it that is not fair, and you know it I want to be on the lake fine. What's the solution? We'll stay here  You obviously have some things to tell me  Ellie's Chris is this What if  you wished that you were exactly where you are  and you said practice  said okay fine you shut the laptop I'm done talking to Holy Spirit about this because it keeps coming back to the same thing, which is a me as a guest.

I'm I'm the problem.  And, uh,  I started trying to turn it around  and hopefully this story is, There's already insights that are creeping up in the, in the story that are probably applicable for your life and the day goes by the next day goes by, but the next day is actually really hot. This is on a Tuesday.

It's hot, unseasonally hot, 76 degrees in North for,  but there's no AC in the houses in North for.  So inside the house, it's like 84 degrees.  There's no AC.  So I'm in the shower that night. And I'm once again back to my old ways. I'm like, this is ridiculous. This is an awful vacation. This is a two out of 10 vacation. 

What do you want me to do about it? Because now I'm like, I'm just going to pray about it because if not, I'm going to be uninterrupted. I'm going to be interrupted. And it's going to be aggressive. So I'll just pray about it and  Holy Spirit gives me a picture and I'm going to show you the picture he gave me because I immediately went out of the shower dried off first obviously wrote it out and he gave me this picture of why I have wrestled.

With fear for the last two years. And if you follow me for any amount of time, you know that fear is a unique thing for the life of an entrepreneur. If you're an entrepreneur, you're going to get attacked by this anxiety, fear, worry. And so I got to download like a full picture and it was in the shower and I just raced out so I didn't forget it.

And we'll spend the rest of the time today. Me like walking you through Uh, this picture, this model, this blueprint for how fear can show up in your life and you don't even realize it. It's subconscious. It's buried inside of your, your  psychology and it will change if you're not. If you're not careful with it, it will change how you view the future.

So, you ready? You want to pull it up? Let's do this. I'll pull it up and I'll take you through it. How are we doing so far? We good?  We having fun at my expense yet? We always do, man. I know.  Oh, don't I know it? Yep. Yep.  Oh boy. Miro action. Here we go. I got this picture in my, in my head and the way that sometimes God will speak to me is he'll sometimes speak to me through just like telling me I'm an idiot.

Um, sometimes it's very direct sometimes, sometimes though, I'll get these pictures. And if you've seen any of my shows on YouTube, I talk about this a lot on YouTube. They're long hour and a half episodes, like, and, and I asked for in April, I started asking God to give me visions. I was like, give me some visions.

Everyone else gets visions. Lindsay gets dreams. I got nothing. Give me some visions. And so like, if you pray for something, you're going to get it. He's usually gonna show up. You just got to be watching for it. If you pray for it and aren't watching for it, you're not going to see it. And so God started giving me visions.

And the way these visions work are like, I'll get a picture and I'll instantly know what everything on the screen means. Like I'm all of the details, all of the context. Is anybody seen the matrix? Yes. You know, when, when, um, Trinity is like going outside. On the top of the building. It's like, I need to know how to fly.

This helicopter is like, hold on to do like downloads. I don't know, eight years of training into her brain. So cool. It's like that. It's like instant data dumps. And this is what this is what I saw. There is a cluster of experiences. These dots represent moments in my memory.  And so you've got, you know, the, the business started, you know, And then you've got like, Kate is born and then you have like some random thing here and then you have like 2022, which is like giving away the businesses FTC, nonstop, sheer terror moments. 

And what happened  is the  way that I perceived future opportunities changed  in 2022.  What used to be  from a metacognition standpoint, what used to be a opportunity. So you think about like, where are you going to be at the end of 2024? Think about Christmas for a second.  Let's do this exercise. Just  play the game.

Think about where you're going to be in 2024, end of year. It's Christmas Eve. Where do you wake up and how do you feel? Is it exciting? Is it fun? Everybody loves Christmas.  Just think about the energy you have when you think about Christmas Eve, end of the year, 2024. And if you feel comfortable, you can type it in the chat.

Just like, let's just, let's get used to processing how we feel about certain things. Cause memories are not just stored in your past. Memories are also stored in your future.  You have feelings attached to things that have not happened yet. Why? Because the timelines are all in the same thing from a conscious perspective.

We split it up past present future from the subconscious. I'll use it all as the same thing. Okay. So Angela says love Christmas happy. Okay, Mike. How do you feel Christmas Eve? What's what's the connotation attached to the end of the year? Grateful grateful.  Leo, what you got? Excited, man. Good  shit,  right around the corner.

Safe, proud, present, calm, grateful. Okay, so this is what happens is, and when the Holy Spirit showed me this picture, I realized what it happens. The future moments in my life, they used to represent hope and excitement and opportunity  and you know, you don't know what could happen and when you, when anything's on the table,  that means everything's on the table.

And so that's awesome. Giddy up. Let's go.  There is no cap. There's no ceiling. Everything in the past used to feel like I was being pulled to the future.  But something happens,  and when that happens, my psychology changed right here, and these dots and these moments in the future began to represent risk, unmitigated risk. 

If anything could happen, that means the worst could happen.  And so I stopped seeing opportunity, and I started seeing risk. Anything past 30,  60 days is something I can't see.  You know, like I didn't see the FTC. I didn't see you walking away from the business. I didn't see any of this stuff. It almost felt like it snuck up on me. 

And so my psychology, and I've been battling this, trying to get vision. God, give me vision. I want vision for my life. I want a blueprint for, give me, give me what it looks like. And  the problem is that vision was being blocked because I viewed the future as a scary place.  Not an exciting place and so all of these dots notice the only zone of safety  on this graph is The present  it's the only zone of safety if you get past 30 days.

OOP. There could be a there could be something bad happen This is a bad red dot.  I can't get past 30 days Because I don't want to go past 30 days because if I go past 30 days something could sneak up on me and hurt me 

And so what I had to do, and what, what I was guided through doing is going back and realizing that each of these moments  represented an upgrade for me  when Kate was born. It was an upgrade. When I started the business, it was an upgrade. When the FTC happened, it was, it was an upgrade.  And sometimes these upgrades, they were painful in the moment.

But what they gave me is they gave me the ability to see further and to have a better handle on where I'm going. And so,  Through the process of, of this trip to North shore, I was able to go back and reframe and redefine the negativity in my life. And this doesn't have to be crazy. I mean, you can have a business deal go south.

Somebody that you really love could die.  A friend that you thought was always going to be a friend is no longer a friend, a client that you've been working on for years and years and years bought and then refunded, whatever it is.  We have to protect our view of the future. If it ever becomes tainted out of fear, what this means is that if there's fear present, you can't see past it.

We lack the ability to see through fear.  And so the way that we deal with fear is actually redeeming the past and reclarifying the past.  And redefining the past.  And so the future is an opportunity, not a risk. When you feel the future is full of opportunity, you will be pulled towards it. You're not going to run out of energy.

You're not going to burn out. You're not going to spin your wheels trying to mitigate random loosey goosey downsides. What you're going to do if the future is filled with opportunity is you're going to be actually pushed into it, pulled into it.  With clean energy. So this is my week two weeks ago, and I wanted to share this with you.

I'm going to be turning this into a genuine, I'm probably going to update Belief Architecture with some of this stuff. But that's my story. Where in your life are you allowing a fear that came from the past to actually pervert and taint the future? And it's important to find these areas, redefine and reframe them so you can get free from it.

Any questions? It's 1027 AM.  Solid stuff. We got three minutes, guys. First come, first serve in the chat. I know there's a slight delay, so we'll give it a minute. Taylor, that was awesome, man. It speaks to so much about how we, uh, it kind of changes our paradigms, right? We can either look at those past, past experiences and, um, use it to taint our view of the future, or we can know that we survived it and only made it stronger because of it.