The “Identity Decides the Income” Angle

 The right mental clarity can make one plus one equal a hundred. Keep in mind that trying harder, even a lot harder sometimes offers little more than a path to burnout. Problems are fuel and the more problems you experience, it is usually an indication that you're going to step into a quantum realm. In a quantum jump, what if you could build a business in the modern world as big or as small as you want without having to compromise the things that were the most important to you in the very beginning?

This is the Wealthy Consultant Talks podcast with Taylor Welch and Mike Walker as they share with you today, their learning lessons from stories in their experiences over the past 10 to 15 years. And share with you right here, right now, let's get a. Into it today. I wanna take you into the realm of quantum, and I wanna talk to you about what that means and how to slowly but surely shift your thinking so that you can be a quantum growth person rather than a linear growth person.

Let me say, what's the difference? Well, when you think linearly, you typically think one plus one. You think linear. You typically think, you know, uh, intended consequences. But quantum gets you into the realm of unintended consequences and some unintended consequences are good and some unintended consequences are bad.

I was teaching on this yesterday, uh, in some writing material that I was doing, and when I were in the real estate company, you naturally think that. Buying 30 houses a month is better than buying 10 houses a month because it's more money. What I didn't realize at the time is that were unintended consequences that were incurred and accrued from growing something bigger than we were prepared to grow it.

On the flip side, there are some businesses that the unintended consequences occur when you keep it small rather than growing big. Has anybody ever heard this phrase? It's just as hard. To do a big thing as it is to do a small thing, so you might as well do a big thing. Has anybody heard that?

Sometimes that's true. Sometimes that's false. And understanding the difference requires you to be able to see through into the quantum, into the realm and the growth that is non-linear, that is compounding. And grow from there. So I'm gonna give you some of these points and my encouragement to you today is to write these points down, be engaged, stay, stay locked in.

Here's the first bullet. Things are not linear and they do not need to be one plus one. The right mental clarity can make one plus one equal a hundred. Say it again. Things are not linear and they do not need to be one plus one. The right mental clarity. Somebody say clarity real quick.

Clarity. The right mental clarity can make one plus one equal 100. Here is a quote for you that backs up this point. I'm gonna give it to you and then we're gonna talk about it for a little bit. Keep in mind that trying harder, even a lot harder sometimes offers little more than a path to burnout. Well, I could talk about this for freaking days.

Keep in mind that trying harder, even a lot harder sometimes offers little more than a path to burnout. Attempting to succeed through more of the same. Being resolutes and relying on committed effort can blind you to better pathways. In the first memo, there's a story of a fly that is somebody is observing this fly.

And if you're not, if you haven't read this, you should make a note and go back and read it. 'cause you get it inside a circle inside of the community. You can go, go, go find it. There's a story of a fly that is just banging its head against a glass window over and over and over, and it's resolving to continue trying until it fails.

How many of you have heard this? Like continue trying. Continue trying. Do not give up. Do not give up. Do not give up. Well, a prerequisite. Having that is you need to make sure that if you continue trying and you refuse to give up, you need to make sure that your strategy is right. And Price Pritchet talks about this fly that is droning on flying through this window, and six feet to the left is an open door.

But because it lacks perspective, it's stuck in Newtonian logic, linear logic, it cannot take a step back to assess the. The actual scope of the game to make a different decision. Things aren't linear. When we get into this habit of thinking, one plus one equals two, we lack the mental clarity and mental clarity.

Write this down. Mental clarity requires context.

I, the problem with the fly trying to bust through the same window is it's lacking context of the environment. It's lacking context. We spend all day here, but I'm gonna keep going. Number two, you don't have to go in order. You don't have to go in order. With the right mental clarity, you can skip, go arounds or otherwise compressed time to the level of your identity.

Ooh, baby. We're about to go juicy up in the house and it's gonna be freaking fun. So check this out. There's a great old book called Winning Through Intimidation. Winning through intimidation. And it's not what it sounds like. It is actually, uh, a very respectful book and the title is just a Little Bit Click Beatty.

And here's a quote from this book. Every human being possesses an inalienable right to make a unilateral decision to redirect his career and begin operating at a higher level at any time that he or she believes they are ready.

Every human being possesses an inalienable right to make a unilateral decision to redirect his career and begin operating at a higher level. Catch this at any time that he and he alone believes he is ready.

What are we talking about here? We're talking about timing and we're talking about the ability to skip levels at the cadence that you see fit.

Check this out. Here's another quote, is a leapfrog theory, which states that no one has an obligation, moral, legal, or otherwise to work his way up through the human being. Can operate exactly at the level that they see fit. What does this mean? No one has an obligation, moral, legal, or otherwise to work his way up through the ranks.

We're talking about the difference between quantum level and Newtonian level. At any point that you decide you can begin to operate it in a new level, why? Because you said so, because you decided to do so, because you decided that your identity is. Capable of operating at the new level. That means if you're making $150,000 a year, this is crazy.

I'm about to be crazy right now. You're making 150,000. You can decide that you are worthy of 300,000 and if your identity will support it, you will begin to warp the world around you, and that world will give you what you've decided you are worthy of Sometimes. The issue with our income, the issue with our pace, the issue with our achievement, our accomplishment, is because we are looking to circumstances to validate an internal belief rather than our belief dictating to our circumstances what we are worthy of.

This is why I'm saying you're gonna have to listen to this again. You're gonna have to listen to this again while you're at the gym, while you're in the car, while you're shopping for groceries. Over time, if you look at what I'm most. Probably known for inside of the consulting space. It's this rapid, insane, stupid growth going from zero to a hundred million dollars in six years.

And here's the thing, I wasn't an entrepreneur. I learned what entrepreneurialship was for my wife, Lindsay. My wife was an entrepreneur. I was like, what is this? So you can work for yourself. I don't understand that. I didn't go to school for it. I wasn't a marketer. I didn't grow up. You hear these stories about these entrepreneurs, they're like, yeah, I was like growing and it's like selling eggs when I was a kid and I was like, dude, must be nice.

Like you had all of this experience and exposure when you were like 12 and when I was 12, all I wanted to do was be a musician I had no experience in by a circumstantial level, no qualifications to do what I did. Nobody qualified me, nobody granted me the abil, nobody did anything in terms of giving me permission to become who I have become.

You know, I made a decision and my identity followed that decision. Now, are there nuances to this? Yeah, and Clea can talk about that because their identity is, is not a, a static thing. You don't make your, you don't make a decision to grow your identity one time. Your identity is constantly in flux. This is why I created the morning formula.

It was like, well, my identity needs to obey. Like my identity is like a, a rogue dog, like running out through the woods. No, it's gonna, my identity needs to adhere to the decision that I have made in regards to what level I am at and what compensation I'm worthy. Your circumstances over a long enough period of time will always submit and pay homage to the identity you enforce upon your circumstances, not the other way around.

I've seen people make millions and millions of dollars and get crippled by it because they actually out kicked to their coverage. They actually made more money than their identity could support. They actually, they used their circumstances like a temporary crutch rather than building foundational certainty inside of their identity.

Alright, move on. Here's the next one. Routine. Here we go. This is gonna hurt some people. Routine is Newtonian variety is quantum. How many of you would say, just be honest, I'm a routine guy or gal. I love routine. I'll put my hand up. I'm a routine person. I have like a set of things that I like to do in the morning and I go to the gym and, and I do some writing.

And I was talking with my brother Peyton today. He got up, went for a two mile run, took an ice bath. He's all into ice bath right now. Routine, routine, routine. But here's what we have to understand. If you want to go into a rapid warp speed growth season. And some of you will, some of you will want that, and some of you will not want that.

It's a, it's an individual decision. If you're, if you'd raise your hand and be like, I want to grow. I just want to grow, like, I want to grow quantum level, like I want to explode, I want to compound. One of the best secrets that I can give you is to inject as much variety into your calendar as possible and disengage from too much routine.

Listen to this quote. This is another from Price. Pritchet Exponential Growth, he says, requires an abrupt change in behavior.

If you're doing a million dollars a year, the chances of you getting to a billion dollars a year doing the same things if you do the math, is about 0%. Okay. It's like not gonna happen. Sorry, this is not gonna happen. The more of the same thing at the most is gonna get you three to five x. This is why it's so dangerous to just recommit, recommit, recommit to more, more, more, more, more.

When the reality is exponential growth requires abrupt changes in behavior. This is the realm of quantum sometimes the best thing. One of my good friends, he's like a CEO of. Like four different companies. The dude's a legend. He's out of his mind busy, but he's a legend. He was said the other day, he is like one of the best benefits of traveling.

For work that I missed out on for many years is when I building in margin, during my work trips to explore the cities. Go to a museum, expose your mind to new things. What's he talking about? He's talking about variety, man variety. Variety is what creativity comes from. Creativity's never gonna come from the same old, same old routine.

Creativity's gonna come from variety, so sometimes the best thing that you can do, this is crazy thank me later, is to. Randomly decide to change up what you do in the morning and let yourself feel connecting different pieces of ideas, concepts, et cetera. All right? Here's another point.

You'll know you're in a quantum season because your problems will immediately convert to fuel.

You know, you're in a quantum season because your problems will immediately convert to fuel.

Tell you a story, um, in 2021, like probably March. This is either February, early March. One of the brands that I was growing was, was scaling really fast. The year prior we had done, uh, maybe $6 million in revenue, and then in March the brand was trending to like $25 million in revenue, and there just seemed to be a lot of problems inside of the brand.

The merchant was getting shut down and. Certain things weren't working and we couldn't figure out tech.

And one of my buddies calls it, he's from the Navy, he calls it a cascading series of failure. Like have you ever been in a season where it's like, not just one thing breaks, but like 17 things break at the exact same time or like right back to back. If not, you don't know what you're missing out on. Man, great times, great times.

Tell you what. Cascading series of failure is when this breaks, and then this breaks, and then this breaks. And you don't even have time to fix the first thing before the second thing starts stacking up. Cascading series of failure. And I entered into a season of cascading failure, and what you have to understand is that on the forefront, you never understand the depths of.

What this means because you, you just assume that it's all gonna be a, a two month sprint. But I went into about a nine month sprint. Nine months. Nine months. That's a freaking long time. Like it's ridiculously long. Nine months of cascading failure makes you feel like you're dying. It makes you feel like it, like it.

Nine months is 25 years. And so I went into this dip of like about nine months and it really didn't come out of it until like the end of last year. It started kind of pushing through and repre pioneering. And I, I was sitting down at the, at the gym one time, this is about to get a little woowoo, so let you guys know we're about to go Wooo a little bit.

'cause sometimes quantum requires you to go woo woo. Um, I was sitting down at the gym and, and honestly this was, yeah, this was like, uh, end of last summer and I was frustrated, man. I was frustrated. Why can't this just work? What's going on? Like, what's the deal? And uh, you know, in my spirit it's like these are the wrong questions.

These are the wrong questions. These are weak questions. You determine how you feel by the questions that you ask because the, the answers you get come from the questions you ask. And I realized that I learned in this moment, and I think that God spoke to me at the gym because that's where, that's where me and God have our moments is at the gym on the bench press while I'm trying to get ripped.

And uh, guy said. I am repositioning you, but to reposition you, I have to reverse you like, what is this even? What does this even mean? Then I read this. This is by an author that I really like. Think of your problems or slippage in performance as a positive sign. A performance lag occurs at the very outset when you are making a quantum leap.

Read that again. A performance lag occurs at the very outset when you are making a quantum leap. It's the pause. During which you poise for the jump, the temporary loss of momentum that occurs in the process of changing gears. Here's the whole thing again. 'cause this will change your entire life, it'll change your viewpoint on failure.

Here it's quote, think of your problems or slippage in performance as a positive sign. A performance lag occurs at the very outset when you are making a quantum leap. It's the pause during which you poise for the gym, the temporary loss of momentum that occurs in the process of changing gears. And I realized at the gym.

I realized in complaining to God about my cascading failures, they were all my fault that I could have prevented. I realized in this whole situation that it was actually a good thing that I was going through a, a temporary bit of cascading failure because when you're in quantum growth seasons, problems are converted into fuel,

and this is where the magic happens. The magic doesn't happen at the mountain top. Everybody thinks that the magic happens when we're all posting on Facebook. We're like, yo, I got so many businesses. Life is so good. I make a million dollars a month. It's like, yo, those people are full of trash, man. Like, and I used to be one of them, but you know, you're in a magical moment when you're like, yeah, I don't really know how this shit's gonna get done.

That's where the magic is. In fact, for me, the greatest temptations in my entire life have come at the top of the balancing. When everything is going good, it's a little bit too good to be true, and I'm just like, Hmm, I don't have to work as hard. Hmm. I don't have to pay attention. Hmm. I don't have to be diligent with my body.

I don't have to be diligent with my mind. You see what I'm saying? This is a philosophy of like problems or fuel and the more problems you experience, it is usually an indication that you're going to. Step into a quantum realm. In a quantum jump. Alright, here's the next one In the quantum realm. Ooh, is a good one.

Are you ready for this? In the quantum realm, resistance feels good.

How do you know you're subscribing to a quantum level rather than a linear level? Is because resistance feels good.

Listen to this. The struggle gives you strength. It's the tempering of steel or the soreness involved in developing muscles. The difficulties are just the evidence that you're learning and progressing. The difficulties are just the evidence that you are learning and progressing.

I went through a process in the real estate business not too long ago, and just for the record. I am reallocating all capital from single family into commercial and nightly rentals. But there were some problems that I discovered inside of the real estate business due to the supply chain, due to whatever was happening with, with supplies and the labor shortage at the time.

And so these are big problems. You know, I'm moving, I'm moving $6 million a month in property at the time. And it's not like a little bitty business. As you know. I'm in a little bit of a bubble just because of how I think about things. And so sometimes people make fun of me, like, Alex Herndon was making fun of me the other day.

He is like, I like how you're talking about like grow slow and you're talking about doing $15 million next year. Well, that is slow to me. Like that is slow. That's, to me, that's slow. It's all about, you know, it's all about relativity, but I'm growing this real estate business. There are serious problems with it.

And we got everything reallocated and moved around and we're still selling a lot of the single family. But one of the things that I noticed is, remember we just talked about that nine month sprint of cascading failure? One of the signs that I was exiting that nine month sprint is I beca, I began to notice myself being like, yeah, like of course this is hard.

It ain't ever gonna be easy. Now something can be effortless. But not easy. And so don't get this confused because some of the biggest things you'll ever achieve, you are in so much alignment with what you're achieving, that it just feels effortless. It's like, man, it's effortless. I just wake up and do this all day every day without fail.

I. But that doesn't mean that there's not resistance. It doesn't mean that it's easy. What it means is that you're in alignment and therefore you are in a quantum state because the resistance feels good. It's like racking the weight and going for one more rep. It is a good feeling. So even as close, like four months ago, five months ago, I'm stuck in the middle of chaos.

I'm digging out, I'm rebuilding things, but man, for the first time in like 10 months. I'm having fun and a lot of you, if you follow me on social media, you can see the difference. I'm like, bring it on, bring it on. Do anything like strap a strap, a fricking semi-truck to my back, and I'll just take one step after the other, after the other, and my legs will just become monumental.

This is a glorious season. I am lightning. Try to control that. Why is what? What does this come from? It's this feeling of alignment that you're in a quantum realm. The difficulties are just evidence that you're learning and progressing. I don't wanna run outta time, so I'll go into the next one. Here's the next one.

The currency of exchange in the quantum realm. And what I mean by currency of of exchange, you go to Starbucks, you buy an $8 venti ice shaken espresso with three pumps of classic, a little bit of oat milk, extra ice, and throw an extra shot of espresso on there for good measure just to beat the shit outta your adrenals.

$8 you trade. $8 of USD currency if you're in the US for a good or a service. When you're in the quantum realm, the currency of exchange is you are trading failure for lessons. The currency is failure. Failure is a resource Popular author said it this way. Failure helps you find the edge of your capacity.

John Maxwell says, but only examined failure produces the lessons. How many of you are guilty? As I have been guilty of going through seasons of failure, but not remembering to pause and examine the failure to get the lessons? The most important thing you can do when you're exiting a hard season is to sit and take time.

Examining the failure points so that you can prevent them or not reenter them the next time. So I went on sabbatical May 15th, may, May 15th. You know, I was, I've been talking about doing this for a really long time, about taking a 30 day sabbatical, no work. And, uh, it was like the middle of April. I was like, I'm gonna do it May 15th is the day.

And, um, it was during sabbatical. That ultimately, you know, I made the decision that it was time to move on from the old businesses, bring a new CEO in, build something new. And um, long story short, what I spent time doing on sabbatical was examining like the last. Seven years, all of the mistakes that I made, all the failures that I had.

'cause people don't see it. Like, and, and you guys are a testament to this because you're like, oh, thanks for being honest. Thanks for being vulnerable. Like seriously, I could talk for 17 days in a row nonstop of the failures that I've had over the last seven years, eight years, 10 years. Thinking it's actually more than seven years.

Um, and so we'll get into that and I'll, I'll use that and I'll, you know, open book. You can see all of those decisions to make better decisions. But I was examining particularly the areas of, of failure that I could pull lessons from. And I called it lessons from Sabbatical. And I began to rewrite my values and I began to read design.

The life I wanted to live and the businesses that I wanted to grow. And so a lot of what you're seeing now is the fruit of that 30 days. Like for real, like if you're in the groups, if you're in this program, if you're in the memos, like you're seeing the byproduct of me taking 30 days to examine my failure and pull lessons from them.

And in that is an exchange. And the currency of exchange in the quantum realm, as you trade your failures for lessons and you examine them to solidify them. And so if you go read the memo, uh, from this month, the consulting memo, there's the lessons from sabbatical. And there are all of these lessons that I'm going to live my life by in the future.

But some of us, you know, we're so, we get so trauma traumatized by failure that we actually can't examine them, and that's the risk for you. I hired a coach in February. I was on her waiting list for four months. Finally got on, we started our sessions in February, and one of the things that we had to unwind is, you know, that nine month cascading failure.

I was, I just couldn't even examine them like I was, I was, there was PTSD there, like it was, there was traumatic. Don't act like I'm the only one to go through this, just because I'm the only one that'll admit it. Sometimes you go through something that is so painful that it almost traumatizes you and therefore you lose the ability to actually examine the lesson.

What you have to realize though, is that the failure is not an indication of you. The failure is an indication of some system, some systemic mechanism that broke. It's not a personal failure, it's an operational failure. It's a systemic. Failure. It doesn't reflect on you. It reflects on your system. And if you do not have the ability to examine the system, you'll repeat the lesson.

Let's, let's, you gotta take that with you. The failure points in your life are not a personal failure. It, it does not reflect on your identity. It reflects a failure of your system. Do you know what that means? The world is absolutely in a wreck because they do not understand what I just said.

Like the, the world is more insecure than it's ever been because we think that our failure points are indicative of our identity, when really it's just an operational failure. It's just a failure, a system, and you've gotta examine the system so that you can pull the lessons. Here's the last point before we wrap up today.

When entering a quantum season. Prepare the mind to be selective.

This is the last point, because sometimes you don't wanna go into a quantum growth point. Sometimes it's not the time. Sometimes there's a season for everything. There's a season for dancing, there's a season for sleeping, or there's a season for crying and laughing, building and tearing down. There's a season for all things, and so you gotta know your season, and I'm, I'm headed out of a season of rest and I'm not saying that I'm not gonna rest anymore.

I'm just saying it's about to get, like, we're about to dance. I've been off since May 15th. This is me being off, like all of the things that you see is like me on, you know, 20 hours a week, 15 hours a week. And so August is a pivotal month for us because we're about to head into a new quantum season. And here's what the point is of the last point.

When entering a quantum season, prepare the mind to be selective price. Pritchett, who is one of the best authors on quantum growth, says this. Some of the, some of the things that have been eating up your time and energy deserve to starve.

Some of the things that have been eating up your time and energy deserve to starve. It's all the clutter you've let creep into your life that really does not contribute to your future. So here's the, here's the, here's the takeaway for you as we end today. Uh, today's 45 minute session. We got two minutes.

I'll always honor your time. Um. Be prepared, prepare the mind to become selective and to have a healthy auditing system of what in my life deserves to grow and what in my life deserves to starve. There are likely people and activities and environments that you are participating in at the very moment, even now, that are not from a motive of growth or contribution, but are from a motive of obligation.

Anything with the tail of obligation on it deserves to starve. So this is a big deal as we head into the fall season, as we begin to head into wherever you are. 'cause people will listen to this for years from now. Like, I don't know where you are right now. I don't know what year you're listening to this or where in the world you're listening, but I can tell you this, that you are likely about to head into a season of growth that is bigger than your past, that is better than your past, that has more impact and contribution than your past.

But in order for you to get there. There were going to be some things in your past that you have to let go of on sabbatical. While I was wrestling, it's like I do not wanna wa I like TF is my baby traffic. If I was my baby, like salesman are my baby. Like I love these companies. They were my first companies.

You gotta think about it. The first company I ever built, my first company ever was Traffic and Funnels. What a legacy and how awesome it is, blah, blah, blah, whatever. But feeling called to let go of it and moving to something new, I was like, I don't wanna do it. Can't do it. Walking on the beach, talking with God, praying through things like knowing that I had a decision to make and knowing what the right decision was, but knowing what the right decision and making the decision very different, and I felt God speak to me.

He said, the only thing that can keep you from your new season. Is you refusing to let go of your old season? I said, fine, I'll do it. Let's go. When entering a quantum season, prepare the mind to be selective. Some of the things that are eating up your time and energy deserve to starve. It's all the clutter that you've let creep into your life.

Is not contributing anything to your future. So the challenge for you is this, if you're gonna fully achieve everything that you're called to achieve, there are things that you're gonna have to let go that you're not called to anymore, and that's okay. That just means you're headed into a quantum season, A quantum realm.