Your Offer MATTERS
A good offer that’s aligned with the right market, and which solves a BIG problem, will always get you paid what you’re worth.
Take a second and chew on that first sentence, because it is meaty.
And how well you understand it could be the differentiating factor between whether you generate wealth as a consultant, or you struggle month to month to stay alive.
Yes – the design of your offer is that important.
But, if you get it right, very few things are as satisfying or as profitable.
Let’s dig into the 3 keys to developing a profitable offer around your expertise.
The Market – Choosing Your “Who”
Jim Rohn has a fantastic quote that really forms the foundation for the very idea of consulting:
“Service to many leads to greatness.”
The more people you solve BIG problems for, the better compensated you will be. It’s been true since the dawn of time, and will never not be true.
That’s why market selection is imperative.
- Resources or resourcefulness (these can be interchangeable if you have a sophisticated market – but resources are preferable).
- A need that is painful (emotionally, mentally, or physically).
- Reachability (you must be able to find them or attract them).
The Solution – Defining What You Do
Notice that one of the ingredients of a good market is a NEED that is painful.
BUT, that is only one half of the equation.
After all, there is technically no such thing as a market with no pain whatsoever.
It’s not enough for them to have a problem that needs solving. We have to go one step deeper – it has to be a problem that YOU have the knowledge and ability to solve.
Here is where the money gets made: It must also be a DIFFICULT problem for them to solve.
If you’re not at least a little bit overwhelmed while identifying the solution, then it’s probably not a worthy problem to solve. Low hanging fruit is low yield fruit. If you can solve it quickly and easily, then so can everyone else.
Look for the big, hairy problem that keeps them up at night, triggers their anxiety, annoys them, or pisses them off.
Here’s a helpful question to ask:
“At the end of their life, assuming they never get this problem solved, how much would they be willing to PAY to go back in time and fix it?”
If you can solve that problem for them, there is nothing they will not be willing to pay to have you do so.
The Method – How You Do It
Once you’ve got your market locked in and you know that problem that you are ready, willing, and ABLE to solve for them…
The next key piece is your “method” – the process by which you repeatably deliver that solution.
You method should be clear, precise, linear, and unique.
This is sometimes called your mechanism. The means by which you consistently deliver results to your market. This is where you separate yourself from your competition and make yourself untouchable – the meat of your intellectual property.
A good method naturally generates it’s own “proof” – and no, we’re not talking about testimonials or case studies here. We’re talking about a visible, tangible outline of the entire process that a prospect could look at and say, “Okay, I see how it works, and how it gets results.”
The worst thing your method can be is unclear. If you can’t explain it in just a couple of sentences, chances are your prospect will struggle to understand it.
Putting it All Together
With a clear market, a potent solution to a BIG problem, and a reliable method for delivering that solution, you’ve got all of the pieces at your disposal to charge big money for what you do.
If you’re not sure where to start, or feel like you are struggling with any single piece of the three key aspects, we’ve got you covered.
Our book, The Offer Design Toolkit covers our entire approach to building profitable consulting offers from scratch – for just $3. It also includes a video training that walks through the process as well, with exercises throughout and a Q&A at the end! Incredible value for such a low cost.
If you want our team to review your offer and give you helpful advice and pointers, go here and schedule a call.
Craft Your Irresistible Offer With Our New Book
Design and launch an offer that your ideal market just can’t keep their hands off of using our unique 3-step approach. Learn how we construct offers that get you paid what you’re worth – on time, every time. The book is just $3 and comes with a bonus video training.
