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Are you ready to be legendary?

What if I looked you in the eye and told you point blank that chasing after profits and revenue is the best way to avoid becoming a legend?

That these numbers are simply mile markers, rather than the instrument panel you need to monitor the fuel, heat, and RPMs of your business engine.

The exact same instrument panel that Steve Jobs, Jeff Bezos, and Warren Buffett tuned flawlessly to amass their colossal success.

I’m talking about cash flow.

And all you have to do to understand WHY cash flow is the preferred lever of business legends is keep reading . . .

Creating & Engineering Cashflow Like Apple

First things first: you can’t harness the power of cash flow without understanding its core.

Simply put: Cash flow is the money remaining after you’ve settled all your expenses.

It’s NOT quarterly profits, but the available liquidity on hand, EVERY. SINGLE. DAY.

This is where many consultants stumble, and where Steve Jobs earned his iconic status.

In 1997, with Apple teetering on the brink of bankruptcy, Jobs recognized that honing in on cash flow was the key to salvation. 

He slashed expenses, streamlined products, and unveiled the iMac—designed to generate cash at breakneck speed.

Through skillfully crafting and engineering cash flow, Apple transformed from a sinking ship to a sleek yacht on a course toward global dominance.

Robust cash flow is a ship that stays on course, avoiding the domino effect of delayed payments, unhappy vendors, and the jagged reefs of bankruptcy. 

But we’ve only scratched the surface of cash flow’s kevlar-like qualities . . .

Preserving & Monitoring Cash Flow: Eliminating Ambiguity

Many entrepreneurs disregard cash flow as they’re irresistibly drawn to revenue and profits – like moths to a flame.

However, the real magic happens when maintaining and tracking liquidity. 

Take a cue from Jeff Bezos, who meticulously molded Amazon around the concept of free cash flow.

Bezos famously stated, “Free cash flow is what investors care about. It’s not earnings. It’s not revenue. It’s free cash flow.”  

So, what was his approach?

Bezos concentrated on reducing inventory while enhancing cash conversion. He adopted just-in-time inventory management, ensuring products flowed in and out like a seamlessly choreographed ballet.

Furthermore, he prioritized customer payments, cutting down the time required to receive funds from sales. This unyielding pursuit of cash flow preservation and monitoring transformed Amazon into a revenue-generating powerhouse, operating with unheard-of precision.

And while you don’t need to be on Bezos-level, it’s crucial to have a strong grasp of managing and monitoring your cash flow. Otherwise, you run the risk of falling into a boom and bust cycle.

Can’t have that, can we? 

Now, let’s get to the cherry on top . . .

Deploying & Multiplying Cash Flow

Even with a strong foundation in generating and preserving cash flow, are you prepared to expand and accelerate it?

Because now it’s time to make tactical investments, reinvest in your business, and utilize your financial resources for growth.

Who better to learn from than Warren Buffett, the “Oracle of Omaha,” the man that converted a struggling textile business into a multibillion-dollar empire?

By adhering to a few simple yet potent principles, Buffet was able to reinvest cash flow like an alchemist transmuting lead into gold.

First, he sought undervalued companies with strong fundamentals and impressive cash flow generation. Then, like a poker player, he patiently waited for the perfect opportunities before placing his bets and making his move.

Once Buffett gained control of a company, he restructured its operations, reducing costs and optimizing processes to generate even more cash flow. Rather than wasting these funds, he funneled them back into his investment engine, propelling it forward with relentless momentum.

But that’s not all. 

Buffett’s true genius lies in his ability to identify synergies between his investments, using the cash flow from one enterprise to support and expand another. 

He created a network of interconnected businesses, each benefiting from the others, multiplying his wealth exponentially.

While many owners rely on luck, Buffett turned a game of chance into a strategic battlefield, fully understanding the transformative power of cash flow and how it can be harnessed to exponentially leverage business growth.

Cashing In

So, let’s shift our focus from the macro perspective of these three billionaires to the micro level, and uncover the shared insight that propelled them to success.

What did they have in common? They all knew how to master the art of cash flow. They seized opportunities, executed strategies, and left their competitors in the dust. And now, it’s your turn to take the helm.

Ready to make your journey legendary? Our Consulting Cashflow Calculator tool (and the hours of accompanying video training) is the ultimate intelligence system to make it happen.

You can grab it right here!

This powerful resource provides a complete analysis of your cash flow, helping you identify areas for improvement and make data-driven decisions that accelerate legendary growth.

Master Your Cashflow in Minutes with our Consulting Cashflow Calculator

We created the Consulting Cashflow Calculator specifically to help business owners stop stumbling blindly through the month. Instead, this tool equips them with a simple means of generating, tracking/managing, and multiplying their cash flow.

Grab Your Cashflow Calculator Now!

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