Join Mike Walker in this episode of TWC Talks Podcast as he unpacks the mindset shift that allows subject matter experts, coaches, consultants, educators, and speakers to charge more while working less. Mike unpacks the most common misconceptions that keep skilled experts trapped in the grind and struggling to grow their businesses.

He dives into the wake-up call that every SME eventually faces: being great at your craft doesn’t automatically make you great at running a business. Success in the marketplace isn’t just about having the skills, it’s about knowing how to package, position, and monetize them effectively.

Through real-world insights and no-fluff advice, Mike lays out the key fundamentals that separate thriving entrepreneurs from “broke geniuses.” From breaking free of the time-for-money trap to pricing based on value instead of effort, this episode is packed with practical strategies that will help you optimize for efficiency, impact, and higher earnings.

If you’re ready to ditch the volume mindset and embrace true value creation, this episode is for you. Hit play and let’s go! 🚀

Our #1 goal at The Wealthy Consultant is bringing consistent value to the marketplace. It’s the driving force behind everything we do. If you have extracted value from this podcast episode, or any of our other episodes of Wealthy Consultant Talks, the best way you can show some love is by dropping a review and rating on Apple Podcasts.

Simply click on this link, scroll to the bottom, give a 5-star rating and then click on “Write a Review”. Then let us know what you learned and how it impacts your business! We value your feedback.

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Taylor Welch:
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Mike Walker:
Facebook: https://www.facebook.com/MikeGWalker
Instagram: https://www.instagram.com/michaelgrahamwalker