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Trust, Vision, and Values

By September 23, 2025Leadership

Dangerous Misalignment

Would you buy a fitness program from someone who was visibly overweight?

Body positivity and all that aside. Answer honestly. Would you trust someone who was out of shape to teach you how to get in shape?

If you’re sane, the answer is “no.”

Why? Because, we all know getting in shape requires discipline, and nobody wants to learn discipline from someone who doesn’t have the visible FRUIT of discipline.

Relax. This is not an article about weight loss. It’s actually about alignment.

Some of you have been running offers, businesses, and organizations for years. But you’re not seeing growth. You’re not seeing momentum where you feel like you should be.

The solution may be simpler than you think.

There is a disconnect between who you say you are (your values), and the actual manner in which you run your business. And while you may not be an overweight fitness pro, your market can practically SMELL your misalignment. They don’t even need to see it with their eyes.

You are as successful as your behaviors, choices, and decisions show that you deserve to be. 

This probably sucks to read, but trust us, this realization is healthy and necessary for your future growth.

Pro tip: Those behaviors, choices, and decisions are born out of your identity, and your identity is born out of a set of established values. A sort of code of conduct that defines who you are (and, by extension, who your team shows up as).

Built to Last – Our Values

From the very start of The Wealthy Consultant, we’ve built our business around 7 core values. They have not changed, they have not wavered. When team performance is not where it should be, we gut check outselves, review and re-commit to them.

If your values are not this direct, you’re doing it wrong.

Read, be inspired, and step up your own value game if it is weak. If you follow a code like this, you will (invariably) build something great.

  1. We give honest, TOUGH feedback when needed
    The mission is more important than any “chain of command.” Give honest, tough, feedback, filtered with respect — say what needs to be said. We are not rude, callous, or hurtful. But we also do not shy away from uncomfortable conversations.
  2. Positivity – Especially When It’s Hard
    Energy comes from solving difficult problems. We use our positivity to solve problems and create new opportunities. When we bring a problem, we also bring accompanying solutions. Life’s too short to complain all the time. (Note: Positive does not mean “ignorant of reality” – when there are issues we acknowledge and talk about them, but if we can’t approach a problem with positivity, it means we’re standing too close and we need to zoom out to the macro.
  3. Team & Client First
    We revolve around our team and our clients. The greatest assets in the organization are the individuals within it. A physically, mentally, and emotionally healthy YOU will attract and create healthy clients. If it’s good for the client — DO IT. Never take away from the client experience.
  4. Problem to be Solved
    We practice clear thinking and clear writing. All great ideas and solutions come first from clearly articulating the PROBLEM (what it is and what it isn’t) and then dialing in the solution to the specific problem we are addressing. Don’t “throw up” random ideas that aren’t tied to fixing a problem or solving a roadblock.
  5. 80/20 (Paretto)
    Know what moves the needle for your lane and ruthlessly prioritize it. It’s easy to get distracted, but staying on course is a skill & a muscle. There will always be a million “secondary” tasks to do — we cannot and must not ignore the mission critical to complete the non-critical. Waste no time in things that don’t move your strategic objectives forward.
  6. Never stop evolving
    If you ever find yourself not wanting to grow, improve or evolve — it means your calling might be changing. Growth is not by chance. Remain hungry to learn in a rapidly shifting environment. If the desire for growth ceases, it’s an indication you’re being called elsewhere. Follow it.
  7. We are the best in the world – period
    Outperform and overdeliver — Always. We’re the best in the world, period. We do not settle, ever. If we find ourselves in second place, we refocus, rehire or move lanes.

Empty Words = Trust Violated

“Trust is earned when actions meet words.” – Chris Butler

All of these values sound good, but if they aren’t observed, committed to and adhered to, they are worthless words that will only serve to obliterate your relationship with your market.

This should be (at the very least) a quarterly activity for you and your team.

As we stated at the beginning, misalignment between values like the ones we just listed and how you actually operate leads to a breakdown in trust with your market. This is when customer volume starts to waver and ultimately fail. This is where spend velocity slows to a crawl.

UNLESS you turn these values into meaningful action.

If you’re a CEO, business owner, or entrepreneur reading this, you’ve got homework.

At your quarterly planning meetings (if you’re not holding quarterly planning meetings, you should be – we have a template for how we conduct these inside of Team Hub, which you can grab for free here) go through the following process:

  1. Start the meeting by reading your values.
  2. Rate yourself (scale of 1-10 with 1 being little to none, and 10 being perfection) on how well you’ve adhered to those values this quarter.
  3. If you have a team, have every member rate their adherence individually on that scale, and then rate the team/company as a whole for how well they’ve upheld the standard.

If the collective average of scores (individually and as a group) is below 7, it’s gut check time.

Look critically at the values, and ask yourself, “Do I really want this? Am I fully committed to this?”

If the answer is “no,” that’s 100% fine. It would be better for you to be operating in complete and total alignment, than professing some standard and consistently not upholding it.

Our team has had to recommit to our own values multiple times. This is not unusual. Some quarters you will nail it, and the team average will be 8 or higher. Some you will miss the mark and have to really ask yourself if you DESERVE what you say you want.

(Bonus note: If you have a team member that is consistently below the average of the rest of the team when rating themselves, pay special attention. This may mean that this person is not the right fit.)

Go One Level Deeper on Your Decision Making

Your ability to stick to your values, especially when it would be easier to deviate, comes down to the strength of your identity. If you want to swap out your current mental operating system for the unflinching DNA of a champion, we’ve created an optimization protocol that contains everything you’ll need to do that. It’s called Champion Programming and it’s one of the most powerful re-programming tools we’ve ever released. Grab it today and make sticking to those values an inevitability.

Get Your Copy Now

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