Welcome to a special episode of the TWC Talks podcast! Today, we bring you into a moment captured during a top-tier client event, where host Mike Walker discusses strategies for improving customer retention and reducing churn in order to achieve “business immortality”. He emphasizes that the business environment is changing rapidly due to the internet and information access. The host advises thinking of business as “human to human” rather than “business to business” or “business to consumer”. Building relationships and delivering ongoing value is critical.

The host explains that a sale is not finished until the customer achieves their desired outcome. With subscriptions, the relationship begins at purchase, not ends. Therefore, companies need to focus on keeping clients rather than just getting clients. He notes that retention is influenced by the customer’s emotions and vision for the future, more than past value received. Creating loyal customers requires anticipating how they feel, communicating consistently, and developing a company-wide service culture. With limitless options, customers will stay loyal if they feel connected on a human level.

Enjoy the episode and check the links below for more info & resources.

Our #1 goal at The Wealthy Consultant is bringing consistent value to the marketplace. It’s the driving force behind everything we do. If you have extracted value from this podcast episode, or any of our other episodes of Wealthy Consultant Talks, the best way you can show some love is by dropping a review and rating on Apple Podcasts.

Simply click on this link, scroll to the bottom, give a 5-star rating and then click on “Write a Review”. Then let us know what you learned and how it impacts your business! We value your feedback.