Welcome back! In this episode of TWC Talks, host Mike Walker is joined by Taylor Welch as they explore the shifting landscape of sales, drawing from the insights in Taylor’s latest book, ‘Winning at Sales.‘ Together, they uncover why outdated sales tactics are quickly becoming ineffective and why it’s more crucial than ever to align your product offerings with customer needs.

The discussion highlights the growing focus on customer retention rather than just acquisition and reveals how ethical, consultative sales strategies can lead to deeper, more meaningful client relationships. As the market continues to evolve, they emphasize the necessity for businesses to adapt their strategies to stay competitive.

Tune in for powerful insights that will revolutionize your approach to sales in today’s fast-paced environment. Don’t miss out—let’s get started!

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