Join Taylor Welch and Mike Walker in this episode of TWC Talks Podcast as they unpack one of the most under-discussed yet mission-critical elements of entrepreneurial success: learning how to suffer well.

Pulling from the timeless wisdom of Viktor Frankl and hard-won lessons from decades in business, they explore why meaning, not money or power, is the true foundation of authority. Authority, they argue, doesn’t come from external wins. It comes from walking through pain and not letting it take you out. You only have authority over the things you’ve personally wrestled with and made useful.

This conversation tackles the real stuff. What to do when you’re in the middle of a personal or professional storm. How to find meaning in suffering. Why “making it through” isn’t about escaping hard things but transforming them into fuel. They dive into Frankl’s five survival mechanisms: humor, inner strength, responsibility, desire, and inspiration. These tools can equip you to turn fear into forward motion.

Plus, Taylor walks you through a powerful reframing exercise designed to dismantle the mental loops that keep high-achieving entrepreneurs stuck. If you’ve ever felt like quitting right before the breakthrough, this episode is your reminder that it’s not happening to you. It’s happening for you.

No fluff, no filters. Just raw, practical wisdom for entrepreneurs building something that matters. Let’s get into it!

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Taylor Welch:
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Mike Walker:
Facebook: https://www.facebook.com/MikeGWalker
Instagram: https://www.instagram.com/michaelgrahamwalker