Turbocharge Your Business through Content and Relationships

The modern entrepreneur has become addicted to action, even when that action lacks meaningful thought (or a semblance of a plan).

They’ve taken “ready, fire, aim” mentality to heart with such vigor that it has created a generation of business owners who can “do,” but can’t really “think.” That’s an entire post for another day, though.

The point is, somewhere along the line, everyone who owns or runs a business figured out that they needed to be producing content consistently as part of their broader marketing strategy. But they failed to understand that effective leveraging of content requires a strategy unto itself.

You can post and post all week long, but if it isn’t the right content, crafted specifically for your market, it’s wasted effort. A sunk cost in man-hours.

Pre-framing – setting out the steps you will take to leverage your content effectively, and actually having a plan (imagine that), is one of the key differentiators to building meaningful relationships through content.

By developing a game plan and taking the time to think about what we want to say, how we want to say it, and how often, we can gain a competitive advantage. This sets the stage for being able to repurpose our content in a variety of ways.

We’ll get into some valuable resources, tools, and strategies for this a little deeper in this post.

We want to think of our content as building connections with potential clients before they whip out their wallets.

In reality, the majority of customers (60%) are going to take their sweet time before making a purchase, usually about three months after their initial encounter with a brand.

So, here’s the deal: if we channel our efforts into nurturing relationships with the 60% of folks who’ll be ready to buy within the next 18 months, we’ll position ourselves as the top pick when they finally decide to make a purchase.

Think about the types of conversations you would have with these people who are in this phase. What info do they need to know, before being ready to work with you?

Modern businesses need to shift gears from those old-school transactional sales approaches to a whole new level of customer-centric goodness.

You see, it’s all about putting value first and foremost in our content game. We want to humanize our brands, making them relatable and downright captivating. This is a big deal!

Now, how do we achieve this epic transformation? Engaging in real conversations with our audience. It’s like having a heartfelt chat with a good friend, with the added bonus of building strong connections and a killer reputation with your prospects.

Todd dropped some serious knowledge bombs about long-term success with repurposing content. The key? Creating leveraged assets that can work wonders for you.

He emphasized the power of having conversations with clients and recording them. It’s a simple yet incredibly effective way to repurpose content and maximize your impact.

Imagine this: you take those valuable conversations and transform them into engaging videos, informative blog posts, or captivating social media content.

Boom! Suddenly, you’ve got yourself some seriously valuable assets that can give you leverage and compound growth.

Todd also shared an ingenious idea. Picture this: You’ve got a bunch of short videos floating around, right? Well, why not transform them into chapters in a book? It’s like taking leverage to a whole new level. This showcases the true value and scalability of strategically leveraging your content assets.

So, let’s get those conversations going, record them, and watch the magic happen as we repurpose them into various formats. The possibilities are endless, and the growth potential is massive. It’s time to make content work for us, friends. Let’s do this!

You don’t need the fanciest, most expensive tools out there to create content that resonates with your audience. It’s all about experimenting and finding what works best for you.

Let’s talk about 2 tools for capturing and editing your video content. This step is vital to ensuring your masterpiece reaches the right people.

Captions! Captions is a camera and editing app that automatically transcribes, captions and clips your talking videos for you, giving it that extra oomph it deserves.

Descript is another amazing tool that helps you write, record, transcribe, edit, collaborate, and share your videos and podcasts. Talk about time-savers!

Tools like Canva and ChatGPT are also absolute lifesavers. Canva is like your graphic content creation sidekick, helping you whip up eye-catching visuals in a jiffy. And ChatGPT? Oh, it’s your AI copywriter that can generate snappy content in no time.

So there you have it, friends. Embrace these tools, experiment with them like a champ, and unleash your consistent content production magic.

Todd Giannattasio’s session was an absolute game-changer. The secret sauce to content success all boils down to a combination of modern tools, a genuine desire to provide value and build relationships, and good old-fashioned best practices. From always including those irresistible CTAs to talking about one topic in countless creative ways, we have the power to unleash our content prowess like never before.

But hey, the journey doesn’t end there. If you’re hungry for more wisdom from brilliant minds like Todd, I’ve got just the thing for you. Join our awesome free Facebook group. to dive deeper into the world of wealth creation and connect with fellow content enthusiasts.

Alright, my friends, it’s time to bid farewell for now. Until we meet again, keep hustling, keep creating, and remember to add that extra sprinkle of value to everything you do.

Toodles,

• Taylor