Why “Shiny Objects” Can’t Sustain Your Coaching Business

You Need More Than Candy to Survive

In the online coaching and consulting space, tactics, hacks, and “game-changing” tricks are everywhere.

They’re like candy—easy to market, quick to consume, and gone before you know it.

And the “gurus” love them for a reason.

People have an insatiable appetite for newness; it’s hardwired into our biology through the Reticular Activating System (RAS), which is instantly alert to anything novel.

But just like candy is no substitute for real nutrition, these tactics can’t sustain a growing business. A quick boost, maybe. A legacy? No chance.

Enter frameworks.

Unlike fleeting tactics, frameworks are the vegetables of business growth—maybe not as flashy, but guaranteed to fuel sustainable success. Frameworks are rooted in timeless principles and designed for long-term application. They guide you through changing market conditions and help you avoid burnout and inefficiencies.

Tactics may offer a temporary spike in attention, but frameworks provide a foundation that keeps your business resilient, consistent, and primed for growth.

If you’re serious about creating a business that will stand the test of time, frameworks need to be your focus.

Let’s dive into two of the most transformative models we teach: the Revolving Price Method and the Revenue Per Head Model. These frameworks don’t rely on trends—they leverage proven principles to give your business real stability.

The Revolving Price Method

If every one of your consulting clients only pays you once, we’ve got bad news. You’ve signed up for a hamster wheel… not a flywheel.

As far as we’re concerned, implementing a pricing strategy that doesn’t just pay you once, but that pays you over and over again on repeat, is like playing with “cheat codes.”

That’s precisely why we teach each and every one of our clients how to adjust their core pricing to include recurring elements. That way, each client pays you an upfront onboarding fee – but they don’t stop there. You continue delighting them and providing stacking levels of value inside of your program… and they GLADLY continue paying you.

By implementing this method, you’re not only positioning yourself as a premium brand but also building a business that naturally regulates itself. Curious to learn more? Check out How to Build a Business that Feeds Itself for an in-depth look at how this model sustains your business and your clients’ experience.

Revenue Per Head Model

Another pillar of long-term success is the Revenue Per Head Model, which takes a methodical approach to team-building and productivity. This model, outlined in The Wealthy Consultant book, calculates how much revenue each team member generates relative to their cost. It’s an accountability tool that highlights where inefficiencies exist and where you might need to invest more in support. Rather than focusing on the number of people on your team, the focus is on the value each person brings to the business. When you understand and optimize for revenue per head, you can scale your team with purpose, not just payroll.

When you apply the Revenue Per Head Model, you’re setting up a sustainable structure that grows without creating unnecessary complexity—a key to avoiding burnout and budget blowouts. Grab your copy of The Wealthy Consultant for deeper insights into this model and 14 others that make sustainable growth achievable.

Here’s the bottom line: in a world obsessed with new tactics, it’s the frameworks rooted in real business principles that will ultimately carry you further. If you’re ready to go beyond the buzzwords and build something lasting, start with the right foundations.