The Untapped Power Source: Why Energy is the Real Key to Entrepreneurial Success

Your Most Precious Resource

Answer this question as honestly as you can.

What do you believe is the most precious resource you have as an entrepreneur?

If you’re a smart business owner, then you already know that money is not the answer. Money is an inflationary asset – more of it is being created every minute, meaning that it is constantly losing value (we broke this distinction down in our “Earner vs. Owner” article).

“Okay, it’s not money… so the answer must be ‘time,’ right?”

It’s not a terrible answer. After all, time is a deflationary asset – you have less of it all the time, which means the value is always increasing.

However, what happens when you have plenty of money, plenty of time… but every day working on your business feels like walking across broken glass?

Time, in a vacuum, doesn’t move the needle for your business.

The resource that actually matters more than anything when it comes to scaling your business is one that most entrepreneurs don’t actually understand… Your ENERGY.

No, this isn’t some “woo-woo” concept reserved for the meditation circle. 

It’s the currency of productivity, creativity, and resilience. If you have all the time in the world but your energy is in the gutter, you’ll squander it. Similarly, money can’t buy you energy—at least not the sustainable kind. Protecting and optimizing your energy is the most high-leverage move you can make as an entrepreneur.

Now, let’s dive into how energy works and why understanding it will change everything about how you approach business and life.

So, how do you build a brand that lasts? Let’s talk about it.

The Science and Spirit of Energy: Mapping Consciousness and Elevating Power

We’re gonna get a little deep here on some psychological concepts. But, stick with us. The juice will be worth the squeeze – we promise.

To truly harness your energy, you’ve got to understand how it functions. Let’s explore two frameworks for this: David R. Hawkins’ Map of Consciousness and Frederick Dodson’s Levels of Energy. We’ll start with Map of Consciousness.

David R. Hawkins’ Map of Consciousness

Dr. Hawkins breaks down human energy into a spectrum ranging from destructive to creative forces. At the bottom are emotions like shame (20) and guilt (30), which drain you. As you move up the scale, you hit neutral states like courage (200) and acceptance (350), where energy starts to stabilize and become productive.

But the real game begins at the higher levels:

• Love (500)
• Joy (540)
• Enlightenment (700+)

These aren’t just states of mind; they’re states of being.

Operating at these levels doesn’t mean you’re floating around in a state of blissful ignorance—it means you’re deeply present, focused, and capable of producing extraordinary results with less effort.

Frederick Dodson’s Levels of Energy

Dodson’s work complements Hawkins’ by categorizing energy into practical tiers. Then showing you how to move BETWEEN levels based on where you need to be in any given situation.

At low levels, you’re stuck in apathy and fear, unable to make meaningful progress. As you rise, you hit neutral energy states—great for productivity but not yet transformative.

Then, you hit the higher levels and the magic starts to happen. We’re not talking feel-good emotions; more like powerhouses for creativity and leadership. When you’re operating from these levels, you’re not just working—you’re thriving. “In your element,” you might say.

The key takeaway? Your level of energy determines your level of success. 

You cannot solve high-level problems from a low-energy state.

Protecting and Elevating Your Energy

Energy is a finite resource. Like your phone battery, it needs regular charging and maintenance. Here are some strategies to ensure you’re consistently operating at your peak:

1. Reboot Your Mental Operating System
   Your thoughts are the software that runs your energy. Negative patterns drain you, while positive ones fuel you. Take a deep dive into this idea with our blog, “Rebooting Your Mental Operating System.”
2. Tap into the DNA of Success with Practical Programming
   Low-energy states often come from fear of failure. Shifting your mindset can turn obstacles into opportunities. Learn how in “Reprogramming Your Mind to Never Lose.”
3. Create a Long-Term Vision
   Clarity fuels motivation. Without a compelling vision, it’s easy to get stuck in low-energy cycles. Start crafting yours with “Creating Long-Term Vision for Yourself.”
4. Audit Your Inputs
   Energy isn’t just about what you do—it’s also about what you consume. Junk food, toxic relationships, and doomscrolling? Low-energy traps. Nourishing food, inspiring conversations, and intentional downtime? High-energy boosters.

Champion Your Energy

Here’s the bottom line: money and time are irrelevant if your energy is misaligned. By understanding and protecting your energy, you’ll unlock a level of productivity and fulfillment that most entrepreneurs never even dream of.